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Mon Jul 7th 12:08 PM
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How Long Will The WSJ Keep Its Pay Model?

What none of the execs -- at WSJ or NYT -- ever discuss is the cost of administering a subscription plan: the transaction fees, the accounting work, customer service personnel, etc. The execs always talk as if (or, in the case of NYT, talkED as if) 100 subscribers x $100 each = $10,000 profit. Uh, nope. It doesn't work that way.

NYT saw the light, and even went on to open up archives. Very smart. WSJ already makes their most useful tools free. And the stuff you have to pay for? None of it is useful in an immediate, actionable way. Here in the age of teh Intertubes, very little of it is even unique. For investors at any level, there's no real value in paying for WSJ content any more.

WSJ will face up to reality eventually, IMO, and do away with the paywall. It seems inevitable.
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How Long Will The WSJ Keep Its Pay Model?

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How Long Will The WSJ Keep Its Pay Model?

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